{"id":1241,"date":"2013-03-14T16:09:54","date_gmt":"2013-03-14T20:09:54","guid":{"rendered":"https:\/\/www.spiegelsohmer.com\/2013\/03\/14\/crowdfunding-the-loonie-train-gone-viral\/"},"modified":"2016-11-14T16:01:52","modified_gmt":"2016-11-14T21:01:52","slug":"crowdfunding-the-loonie-train-gone-viral","status":"publish","type":"post","link":"https:\/\/spiegelryan.com\/en\/2013\/03\/14\/crowdfunding-the-loonie-train-gone-viral\/","title":{"rendered":"Crowdfunding \u2013 the Loonie Train gone Viral"},"content":{"rendered":"<p style=\"text-align: left\" align=\"center\"><i>Part 1 of a Series on Crowdfunding<\/i><\/p>\n<p style=\"text-align: left\" align=\"center\">Did your school ever have a &#8220;loonie train&#8221; fundraiser? Have you ever considered raising money for your business in the same way?<\/p>\n<p style=\"text-align: left\">&nbsp;<b>Cue, Crowdfunding.<\/b><\/p>\n<p style=\"text-align: left\">&nbsp;Since coming across the <a href=\"http:\/\/www.kickstarter.com\/projects\/1652790707\/torch-bicycle-helmet-with-integrated-lights\">Torch Biking Helmet<\/a>&nbsp;on the funding platform <a href=\"http:\/\/www.kickstarter.com\">Kickstarte<\/a>r, I have been following the crowdfunding concept and exploring its possibilities for businesses.<\/p>\n<p style=\"text-align: left\"><strong>&nbsp;Allow me to explain:<\/strong><\/p>\n<p style=\"text-align: left\">&nbsp;The concept of crowdfunding is simple and nothing novel &#8211; many &#8220;small&#8221; contributions at the individual level amount to large sums of capital. For example, the Torch biking helmet was funded by 641 backers who together contributed a total of $68,170.<\/p>\n<figure id=\"attachment_588\" aria-describedby=\"caption-attachment-588\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-588\" src=\"https:\/\/www.spiegelsohmer.com\/blog\/wp-content\/uploads\/2013\/03\/T1_Red_1024x1024-300x168.jpg\" alt=\"The Inspiration\" width=\"300\" height=\"168\" \/><figcaption id=\"caption-attachment-588\" class=\"wp-caption-text\">The Inspiration<\/figcaption><\/figure>\n<p style=\"text-align: left\">&nbsp;With the creation of websites for crowdfunding, large audiences with liquid capital (albeit each in small amounts) are accessible to entrepreneurs at minimal transaction costs.<\/p>\n<p style=\"text-align: left\">&nbsp;For the last few years three dominant forms of crowdfunding have emerged:<\/p>\n<p style=\"text-align: left\">(1) Consumer lending;<\/p>\n<p style=\"text-align: left\">(2) Reward based; and<\/p>\n<p style=\"text-align: left\">(3) Donation based.<\/p>\n<p style=\"text-align: left\">&nbsp;<i>Consumer lending<\/i> is the largest category and occurs when lenders lend small amounts (at relatively high interest rates) to consumers with poor credit histories over the internet.<\/p>\n<p style=\"text-align: left\">&nbsp;<i>Reward crowdfunding<\/i> is when a reward is used as an incentive for support in a specific project. For example, the first 200 contributors of $100 or more to the Torch Biking Helmet received a limited edition helmet, a company history leaflet and promise of regular development updates.<\/p>\n<p style=\"text-align: left\">&nbsp;<i>Donation crowdfunding<\/i> is when funders contribute to a specific cause, individual or charity. This includes funding artists for the sake of contributing to their cause or traditional charitable causes like&nbsp;<a href=\"http:\/\/www.skiforthechildrens.com\/\">Ski For the Children\u2019s<\/a> which uses the internet instead of traditional funding methods.<\/p>\n<p style=\"text-align: left\">&nbsp;A fourth, and new form of crowdfunding has begun to take shape &#8211; <i>equity crowdfunding<\/i>. Equity crowdfunding is when capital stock in a company is issued and sold in small quantity to large numbers of people through the Internet.<\/p>\n<p style=\"text-align: left\"><em>Update:<\/em> <a title=\"Equity Crowdfunding?\" href=\"https:\/\/www.spiegelsohmer.com\/blog\/2013\/04\/23\/equity-crowdfunding\/\">Click here for the next post which highlights equity crowdfunding<\/a>.<\/p>\n<p style=\"text-align: left\"><strong>&nbsp;Spiegel Sohmer will be sponsoring CrowdFund Night on March 21, 2013.<a href=\"http:\/\/crowdfundnight.com\/editions\/crowdfund-night-2\/\"> For more information on this event click here.<\/a><\/strong><\/p>\n<p style=\"text-align: left\"><em><a href=\"mailto:sabbey@spiegelsohmer.com\">Seth B. Abbey<\/a>, a corporate lawyer at Spiegel Sohmer, is available to answer your questions about this and other topics.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part 1 of a Series on Crowdfunding Did your school ever have a &#8220;loonie train&#8221; fundraiser? Have you ever considered raising money for your business in the same way? &nbsp;Cue, Crowdfunding. &nbsp;Since coming across the Torch Biking Helmet&nbsp;on the funding platform Kickstarter, I have been following the crowdfunding concept and exploring its possibilities for businesses. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1241","post","type-post","status-publish","format-standard","hentry","category-business-law"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowdfunding \u2013 the Loonie Train gone Viral - Spiegel Ryan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spiegelsohmer.com\/en\/2013\/03\/14\/crowdfunding-the-loonie-train-gone-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdfunding \u2013 the Loonie Train gone Viral - Spiegel Ryan\" \/>\n<meta property=\"og:description\" content=\"Part 1 of a Series on Crowdfunding Did your school ever have a &#8220;loonie train&#8221; fundraiser? Have you ever considered raising money for your business in the same way? &nbsp;Cue, Crowdfunding. &nbsp;Since coming across the Torch Biking Helmet&nbsp;on the funding platform Kickstarter, I have been following the crowdfunding concept and exploring its possibilities for businesses. 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